ALDI: National hiring week :30 spot.

COVID was an experience I’d prefer to never go through again. One of the few highlights during that dismal time was being forced to improvise. Can’t film in a store? Can’t be around people? No problem. This spot ran on YouTube and we blitzed all of ALDI’s social channels with this spot as an anchor of the 2021 National Hiring Week campaign.

The baby carrot makes me smile every time.

Role: Creative Director, Idea Generator.

Media: YouTube, Social