ALDI Campus Road Trip

We were always dreaming up new and fun ways to go to campus and grab some attention. Once I even went as far as to suggest that ALDI sponsor a Kraftwerk Tour. They laughed but...

The ALDI Campus road trip was born from one such brainstorming session. The team visited thirteen campuses on the east coast promoting ALDI’s internships and District Manager roles. ALDI leaders met with 12,000 students, handed out sample products, prizes and shared the Welcome to More vibe.

Role: Creative Director, Idea Generator.

Media: Digital, Print, Experiential, Video, Social, etc.

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