ESPN: Triumph

ESPN was suffering from an identity crisis. There was this perception that it was just a boy’s club and you had to be a sports fanatic to work there. Not true! Not at all. ESPN is brimming with brilliant non-sports-fan-folks and just needed a little help getting the word out. Working with a brand research team, we developed several unique creative approaches to shift the thinking out there.

Role: Creative Director, Art Director, Designer (Seriously, I can design. lol).

Media: Digital, Print, Social.